Demystifying the Marketing Consultant

 

The title Consultant sounds pretty glamorous by itself, and Marketing Consultant – that is positively exotic! Be rest assured this is one job that really needs innovation, planning and hard work all in one. And this isn’t phaff, there are numbers delivered to show accountability.

Let’s take a look at some of the things you would have a Marketing Consultant do for you besides filing invoices.

Know the person

Catching up on the making of a marketing consultant is a good way to understand the potential benefits of hiring one. When sitting across with a Marketing Consultant, know that you are looking at someone of course has several years of experience in the field. You can count on an exposure to a variety of products, company sizes and customer segments. This brings in a wider perspective and an objective viewpoint, with reference your business. You have an expert listening in. The offerings may range from specialist services, project management to strategic thinking.

The value addition

Broadly a marketing consultant is looking at sorting out your marketing operations to improve and sustain profits. This can be done through various paths.

  • Solutions to increase customer base: The loyal customer who shops frequently with you is the comfort zone. However, there is wisdom is bringing in new customers from different areas and categories. A consultant will advice different options, try them out and tweak them for optimal results. There would be means to develop customer relations for the long term.
  • Create or review marketing campaigns: Marketing consultants will get customer feedback and brand association created by your marketing materials or campaigns. This is more than advertising and promotions. It is about the effect of your message that sticks and creates the desired impression.
  • Brand creation and management: The image of your company, product and services are your brand image. Adding association in the customer’s mind is an exercise of psychological subtleties worked with tools like marketing messages, graphics and more. Your marketing consultant will help you bring in associations of credibility ensure the correct message is being sent out through your communications.

With the different levels of services offered, do be sure you are defining your needs clearly. Be prepared to talk about your business openly to your consultant, who is bound by confidentiality. Shop well for consultant for best return on investment.

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About Priya Ramachandran

I am the Founder & Principal Consultant at Cobblestones Consulting - a boutique Market Strategy firm that offers its services to businesses looking to win in the Indian market. We offer our services for Market Research, Marketing Advisory & Corporate Training. We offer practical, workable inputs to business owners to plan, execute and reap rewards in the ever-changing Indian market space. My blog, Prosperji, offers a very Indian take on doing business in India, a market which can singe you hotter than Indian summers, but if you play it well, the rewards are as plentiful as the Indian monsoon. Welcome to the ride of your life! Swagatam.

Posted on August 14, 2015, in Marketing Consultancy and tagged , , . Bookmark the permalink. Leave a comment.

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