Category Archives: Marketing Creativity

Rise & Slay

Retaining customers in the digital age is literally a walk in the P.A.R.K.

Its actually that simple! 

At Cobblestones Consulting, we work with clients in fields as diverse as healthcare, B2B, nanotechnology and B2C to offer them strategy insights based on robust market research.

Our P.A.R.K. model of customer engagement helps our clients leverage their business strengths to attract-retain-monitor-measure and amplify carefully selected customer segments.

The model in a nutshell is as follows:

P.A.R.K

If you want to be a resource to your customers instead of a sales pitch, reach out to us in the comments section to this post. We’d be glad to serve  you!

**A satisfied customer is the best business strategy of all **

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PM Modi’s Third Marketing Mantra – CREATE

You have decided to enter the Indian market, much encouraged by the initiatives of Prime Minister Narendra Modi’s government. You have engaged the consumer, segmented the and market and now stand poised to take the next step, when media gets buzzing with the GST bill. In the fast changing Indian markets, this is just a reminder to you.

GST = Get your Strategy Together!

A very important third step in Modi’s Marketing Manual is CREATE. Read about it more at http://wp.me/p6tQjj-3o.

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Case in Point:

The Prime Minister is a firm believer in the power of technology. Since taking office in May 2014 the Prime Minister has sought to increase the usage of technology in the working of the Government. He launched the Digital India initiative, an all-encompassing programme, to invigorate the working of the government with latest technology and provide solutions to people’s problems through the power of technology. The Prime Minister has started a unique initiative PRAGATI, a technology based multi-purpose and multi-nodal platform where projects are monitored and people’s problems are addressed. On the last Wednesday of every month, the Prime Minister himself sits down with top officials during the PRAGATI sessions and covers substantial ground in a wide range of sectors. This has made a very positive difference in the lives of many Indians.

Like PM Modi, do you have an  Automation, Technology & Engagement Strategy (A.T.E. Strategy) in place to capture a large market share?

Here are a couple of pointers to get you started:

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It is common knowledge that the proven channels that helps businesses top the ranks in digital marketing ROI and which offer them a cost-effective way of reaching out to customers are, email marketing, closely followed by social media listening. Automation technologies for data storage and sharing as well as for measurement & analytics can help businesses perform better and deliver results no one expected.

Do you have an integration mechanism ready for this in your marketing strategy?

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Navroz Mubarak, peeps. May this New Year be filled with success, prosperity & happiness.

 

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